The Weisse Arena Gruppe attaches major importance to innovative solutions. We intentionally set ourselves ambitiously high targets because they should be real challenges. Only genuine challenges motivate and drive us on to give our best.


The Weisse Arena Group wins the GfM Marketing Prize 2016, with its Marketing activities, wich was awarded for the 32nd time in Zürich.

LAAX wins the Solar Prize 2016 in the category of institutions, with ist integrated PV Systems for the sustainable Operation of chairslifts and buildings.

Weisse Arena Gruppe wins the European Solar Prize Award 2016 in Barcelona for its outstanding commitment to renewable energy.

LAAX has won at the “World Ski Award” in Kitzbühel in the category as “Worlds Best Freestyle Resort”.


For the third time LAAX has won the “World Ski Award” as the “Best ski Resort in Switzerland”.


LAAX has won for the second time in a row the “World Ski Awards” as the “Best ski Resort in Switzerland”.

Reto Gurtner will be honored in Person at the “World Ski Awards” for his Services to the ski tourism in Europe with the “Outstanding Contribution to Ski Tourism 2014”.

LAAX is again Champion of the customer satisfaction Survey of Mountain Management and awarded as the “Best Ski Resort Award” in the category Fun & Snowpark.


LAAX wins the “World Ski Awards” in the category “Best Swiss ski Resort”. This important Award of the travel industry honors outstanding achievements in ski tourism and is part of the World Travel Awards.

In the “Best of Swiss Web Award 2013” Weisse Arena Group wins the silver medal in the “Business Efficiency” category with the mobile Website LAAX 2.0 Mobile.


Flims Laax Falera is recognized for its outstanding achievements in the field of accomodation. Flims takes second place at the Swiss Holiday Home Awards.

LAAX is awarded the “Best Ski Resort Award” in the category Fun & Snowpark as part of the large-scale study of Mountain Management.

The Flims Laax Falera Destination is awarded as the “Families Welcome” seal of approval by the Swiss Tourism Board.

Laax Mobile is different from the other destinatios because of its unique and very original designs. LAAX secures second place in the second Globonet eTourism Award.

The Weisse Arena Group wins the “Best of Swiss Web Adard 2012” in tree different categories. The Project of mobile Websites wins Gold in the category “Usability” and bronze in the category “Creation”. The Project LAAX+ is awarded silver in the category “Innovation”.


Reto Gurtner, CEO of Weisse Arena Group, receives at the International Tourism Symposium in Zermatt the “Crystal Tourism Award”. The award pays tribute to innovative entrepreneurs that contribute to the economic development of alpine regions.

Rocksresort wins the ALPS Award 2011. The award recognises excellent tourism projects in the European Alps that are synonymous with innovation and sustainability.

The LAAX brand wins over the admiration with its presence on the most important social media platforms and a very focussed market image. LAAX secures third place in the first Globonet eTourism Award.

In the Best of Swiss Web Award, is awarded the bronze seal in category Online Marketing.


Prestigious British magazine Wallpaper* awards rocksresort a Wallpaper* Design Award in category “best new ski resort”.

rocksresort is on the shortlist for the European Hotel Design Awards in category Suite.

Facebook action “LAAX – 50 friends for free” receives bronze in the Swiss Dialog Marketing Award in category Electronic Media.

LAAX is awarded Best Park Resort “Deutschweiz” in the Whiteout Swiss Snowboard Awards 2010.


Weisse Arena Gruppe wins the Corporate Communications 2009 award for the LAAX brand.

The Flims Laax Falera destination is awarded the “Families Welcome” seal of approval by the Swiss Tourism Board.

In the German Dialog Marketing Award, Weisse Arena Gruppe is awarded silver in category D-A-CH for marketing of the rocksresort. receives the silver seal in the Swiss Web Award 2009 in category Creation.


In the Swiss Web Award 2008, is awarded the gold seal and silver seal in categories Online Marketing and Creation respectively.

In the ski region check on, LAAX emerges victorious in category Best Freestyle Potential. awards LAAX the highest accolade – “TOP Ski Region”. Only 16 of the 180 ski regions tested across the world receive this rating.


The ADAC SkiGuide and ADAC travel magazine SKI 2008 award LAAX top spot in category Snowpark. The wide range of facilities on offer for snowboarders and freeskiers was decisive in LAAX being recognised as a TOP ski region. The expert jury called LAAX an “unusually diverse snow paradise“.


Weisse Arena Gruppe wins the B.E.S.T. 2005 brand award in category Innovation. Once a year, branding and marketing professionals award the “Brand Excellence Swiss Trophy” to successful Swiss brands.


The Hotel Riders Palace is awarded the “Milestone Switzerland 2002” tourism Oscar.


Reto Gurtner, chairman of the board at Weisse Arena Gruppe, receives the “Entrepreneur of the Year“ award in the Service sector from Ernst & Young.