Weisse Arena Gruppe is an integrated service company operating in the tourism and leisure sector. We regard ourselves as a provider of Alpine leisure experiences.
The group includes a cable car and lift company, hotel and gastronomy businesses, a sports equipment sale and rental business, a ski & snowboarding school and a management company. Weisse Arena Gruppe is also responsible for marketing the Flims Laax Falera tourist destination. The names LAAX and Flims are used for brand positioning of the winter and summer programmes respectively throughout the year.
Our mission statement expresses our ambitious goal to continually improve ourselves and our product portfolio:
“We delight our guests through passion and quality of service. For the guest, convenience and simplicity take centre stage. At our resort, skiers, snowboarders and freestylers enjoy unforgettable experiences.”
Net Turnover (consolidated)
Surface area of 100 km2, 70% at an altitude of between 2,000 m and 3,000 m above sea-level
1 Halfpipe, 1 Minipipe, 4 Snowparks, Freestyle Academy Indoor Base
3’018 m (Vorab Glacier)
224 km of pistes of all degrees of difficulty
Number of visitors
20’000 visitors to the ski area on peak days / 8’000 visitors on average days
44‘190 people per hour
28 (3 cable cars, 9 gondola lifts, 8 chairlifts, 1 T-bar lift, 2 glacier lifts, 4 beginner ski lifts, 1 park & pipe ski lift)
Total length of the transport network
Difference in altitude within the area
1’100 m (base stations at Laax and Flims)